PROBLEMS AND PROSPECTS OF AGRICULTURAL MARKETING IN INDIA

Shashi Yadav

Abstract


Agriculture is the backbone of Indian economy as the economic development of this country is very much relied upon the agricultural activities. Agriculture provides not only food for the nation’s population but also provides opportunities for employment generation, saving, contribution to industrial goods market and earning foreign exchange. Marketing of agricultural products means a series of activities involved in the movement of agricultural produces from the point of production to the point of consumption. Agriculture production system in India is characterised by small scale production and seasonality of production and demand and many more. This paper is an attempt to identify various problems faced by the Indian agricultural sector with solutions done by the government till today and still to do.

Keywords


Agriculture, Agricultural marketing, Economic Development

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DOI: http://dx.doi.org/10.21844/mijia.v12i02.6973

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