Automated Win-Win Negotiation in B2C E-Commerce: A Research Review

  • Deepak Research Scholar, Uttarakhand Technical University, Dehradun, Uttarakhand., India
  • Bireshwar Dass Mazumdar Associate Professor, Institute of Engineering & Rural Technology, Allahabad, U.P., India
  • Kuldeep Yadav Associate Professor, College of Engineering, Roorkee, Uttarakhand., India
Keywords: Negotiation, Agent, multi-agent trust, Data mining, Co-operation


Win-Win negotiation is the emergent ethical functionality of automated E-Commerce win-win negotiation can be achieved through co-operative negotiation mechanism. There are several approach deployed by various researcher in there co-operative negotiation based automated E-Commerce. In this research review paper we provide a review on various co-operative negotiation mechanisms which are deployed in various E-Commerce models.