Mediating Effect of Export Commitment on the Relationship of Export Knowledge and Performance: A Study of Indian Handloom Industry

  • Vishal Kumar Singh Senior Research Fellow, Institute of Management Studies, Banaras Hindu University, Varanasi, India
  • Amit Gautam Professor, Institute of Management Studies, Banaras Hindu University, Varanasi, India
Keywords: Export Knowledge, Indian Handloom Industry, Export Commitment, Export Performance.


In this study, the determinants of export knowledge and commitment were identified from the earlier literature, and their impact on the dependent variable export performance is being evaluated. The primary objective has been to create a linear model that depicts the structural link between the identified factors and the export performance. To achieve this objective, first-order confirmatory factor analysis with regression aids in data interpretation has been conducted by analyzing the influence of variables on export performance. The independent variable export knowledge is used to examine the relationship with the dependent variable export performance in the presence of mediating variable, export commitment. The study found that knowledge influences export performance significantly, but export commitment, as a mediator, intensifies the indirect relationship between knowledge and performance. As a result, it can be stated
that while export knowledge assists management in acquiring export-related information, export commitment drives management to put knowledge into practice and make the most use of available resources to positively influence export performance.