PURUSHARTHA - A journal of Management, Ethics and Spirituality

Embedding Ethical Values in HR Practices: A Strategic Approach to Elevate Employee Engagement and Reduce Turnover Intention

Pooja Yadav — 2024-09-08

In the competitive landscape of private sector banks, the dual challenge of elevating employee engagement and reducing turnover intention has emerged as a critical focal point. This abstract provides a glimpse into the research exploring the profound impact of Human Resource (HR) practices in navigating these intertwined challenges. Through an investigation of ethical and social responsibility, diversity and inclusion, ethical leadership, employee wellness program, employee rewards and recognition, this research uncovers the important role played by HR practices in creating a workforce extremely engaged with the organization's goals and concurrently mitigating the intentions of employees to seek alternatives. The data was collected from the private banks situated in Jharkhand region. The study employed various tools like regression, correlation, confirmatory factor analysis etc. to study the relationship between dependent and independent variable. The findings of the study offer valuable insights for private sector banks seeking to enhance their organizational performance and stability, positioning HR strategies at the core of their success.

What kind of Marketing Data is needed for Artificial Intelligence Analysis? A Theoretical Approach

Ankita Raj — 2024-09-08

Purpose: The interfacing of enterprises with technological innovation and AI shows a clear path to growth and progress through job automation and increased productivity. However, there are management professionals who need an understanding of AI and the ways to upskill themselves to make use of it. The objective of this research is to provide insights into the relevance of the AI concept in marketing to people from non-technical backgrounds. With more conceptual knowledge, they will be capable of improving tasks in existing projects, planning for future ones, and making improved decisions with results from AI models.

Methodology: For this, published research papers, news articles, and books from authentic sources were studied.

Design: This paper introduces the concepts of AI and marketing, states the need for understanding AI by marketers, states the research methodology, and gives an in-depth understanding of the kind of data that marketers must provide to their data analyst colleagues, along with ways to collect them, followed by a discussion and conclusions.

Findings: This paper is a practical guide to the theory of AI and its usability in the marketing context. The findings are suitable for future researchers interested in AI and marketing, for developing different analytical approaches.

Originality/ Value: Since the future of AI is unknown to many, this paper provides guidance for the enrichment of human knowledge. It has two benefits. i) When employees are aware of the kind of data that they can use, they will feel empowered. ii) When customers know the kind of data that can be extracted from them, then they will safeguard themselves more.

Taking India to the World in Higher Education: The Case of an Indian University as PRME Champion

Anindo Bhattacharjee — 2024-09-08

This paper talks about the importance of leadership in higher education based on an autoethnographic study conducted by the authors. The paper presents the case study of a young Indian multidisciplinary university to show the importance of higher education leadership to achieve the SDGs through focus on responsible management education. The paper provides a 4I framework for SDG integration into management education through effective higher education leadership based on the values given in our Indian Knowledge Systems. Finally, the paper concludes showing the paradigm shift needed in internationalization of higher education institutions and the importance of implementing the PRME principles for achievement of the SDGs in higher education

Understanding the Adoption of Mobile Wallets Amongst Rural Indian Women

Mannat Singh — 2024-09-08

Acknowledging the great paucity of studies concerning the mobile wallet adoption by the rural women in Indian context; this study intended to explore the mobile wallet (M-Wallet) adoption among Indian rural women along with understanding the factors affecting adoption, challenges and possibility of mobile wallet as a tool of women empowerment. This study adopted the embedded mix method design in which both qualitative and quantitative information were obtained concurrently, however the qualitative information was incorporated throughout the quantitative information. Using Census (2011) as frame of reference, data was collected from rural women of Delhi. Purposive and snowball sampling techniques were used for data collection. Data for qualitative phase was collected from 10 females, whereas for quantitative phase data was collected from 208 females. Qualitative data was analysed using thematic analysis whereas quantitative data was analysed with the help of SPSS employing one independent sample t-test and factor analysis. The study concluded that Paytm Google Pay and PhonePe were the most used mobile wallets amongst Indian rural women. Most common usage of mobile wallet by the Indian rural women included recharges and bill payments. Three factors namely the “perceived ease of use” “perceived usefulness” and “social norms” were identified as the facilitators or drivers. “Self-efficacy” was found essential for effectively using the mobile wallets; however rural Indian women considered themselves less confident possessing limited knowledge about the mobile wallets. “Perceived risk” was identified as a restraining factor impeding usage of mobile wallets. Lack of confidence, socio[1]cultural barriers, lack of financial resources and lack of awareness were highlighted as the major challenges faced by rural Indian women while using mobile wallets. Mobile wallets have the possibility to act as a tool of women empowerment by facilitating banking needs of the unbanked, fostering cooperation, self-dependence and promoting self-employment and business amongst the rural Indian women.

Theoretical Underpinning of Groundwater situation in India: Search for Efficient Policy Mechanism

Alik Banerjee — 2024-09-08

At the outset of the 21st century, water scarcity and water insecurity became inextricable in almost every world region. India, being a subcontinent, is not an exception because of its diverse geographical conditions. The paucity of water is severely impairing India's sectoral prosperity. Like many other natural resources, we have taken the availability of water for granted; we continue to expect bounty as soon as we turn on the tap. However, the recent dearth has raised a few questions, not on the right, instead of on the legal responsibility. The quest for an answer, thus, brings us to the polemics of economics, where anything scarce and demanding high needs a price. Effective water pricing policy brings an appropriate incentive to ensure enough clean water for all stakeholders who demand it and secures financial sustainability for urban water services providers to supply it. Water scarcity and its price mechanism can be addressed by refining ways, means, and models and considering the water sector's institutional structure. Since it is crucial to comprehend the issue of water shortage, the policy's goal should be to raise public awareness of the state of affairs and provide a framework of institutions and regulations that will allow the state to implement its policies in a coordinated way.

Social Currency, Strategies and Consumer Behavior in Post-pandemic World

Anurag Singh — 2024-09-09

The adverse effects of the pandemic forced people to keep distance from each other, driving them to use social media for communication and shopping. The behavior emerged due to pandemic has now altered buying behaviors in new normal. The buyers have used social media to express themselves in the online community in addition to purchasing. The social currency, which is the shared experience and expression in the social community has played an important role. In order to focus on the three research questions, this study explored the literature sources including research journals, corporate house reports and news published in magazines. Following quantitative sequential design, the study used the blend of convenience and purposive sampling technique to explore research papers through Google Scholar. The study found 57 research papers suitable for approaching narrative literature review. This paper discusses the different dimensions of social currency as well as their role in the communication that takes place via social media. These explanations were made in reference to consumer behavior that was developed during the pandemic and their reflection in the period after the pandemic. With the assistance of various anecdotal evidence, this paper has provided additional commentary on the ways in which social currency on social media can improve consumer behavior in a world that has been affected by a pandemic. This paper significantly improves theoretical and practical knowledge on the dimensions of social currency and the gives the picture that how the social currency can be used to improve performance of the brands in the changed consumer behavior of new normal. The study also explained the limitations and proposed future research direction at the end.

Factors Influencing Adoption of Digital Payments: A PLS SEM and ANN Approach

Vasant Pandey — 2024-09-09

This study aims to examine the factors that affect digital payment adoption. In addition to this, it also identifies the factors that will help to increase the adoption once the maturity is attained. The current study demonstrates a key driver of digital payment. The research is conclusive in nature. It utilizes a hybrid approach combining PLS SEM and ANN to illustrate the impact of various factors on the adoption of digital payments. The data is collected through a structured questionnaire. Warp PLS 7.0 is used for Structured Equation Modelling as a statistical tool analysis of the data. The findings of this study indicate that the facilitating conditions are the most influencing factor of digital payment adoption. Apart from this, social norms were identified as the factor that will influence the adoption of digital payment when there will be a fall in its adoption and usage.

Organizational Schizophrenia: Towards a Conceptualization and Scale Development

Ashish Sinha — 2024-09-09

Organizations today are facing a lot of external turbulence and internal turbulence. Central to these problems is the people working in organizations and their problems. One of the problems that is of great importance but less talked about is organizational schizophrenia. It is a corollary drawn from the term “schizophrenia” of clinical psychology which is a psychological disorder. Many of its characteristics apply to organizations as well such as lack of alignment of policies and goals of the organization, double bind paradox, reality detachment and so on. Psychosis in organizations has been well studied and established. It is imperative to mitigate this psychotic problem in organizations before it assumes menacing proportions. But mitigation requires measurement. A four-factor scale consisting of 19 items which can measure the extent of organizational schizophrenia has been developed in this paper. Some of the challenging issues/ factors responsible for creating a schizophrenic organization were found to be confusion in corporate policies, leadership behavior, work environment and culture, trust, support and employee engagement.