SMS Journal of Entrepreneurship & Innovation

Brand Switching Behavior of Nepalese Consumers on Smartphones

2025-12-08T13:30:03+0530

The study intends to find the factors that affect the switching behavior of Nepalese consumers toward

smartphones. The study collected the opinions of 389 consumers to analyze their perceptions and intentions.

The work has covered consumers of the Kathmandu Valley and the eastern part of Nepal. A convenience

method of sampling has been employed to select a sample for research. A five-point Likert scale was the

means of obtaining the perceptual information of respondents. Both descriptive and inferential analyses

have been used to draw the description and inference. The findings of the study have been directed toward

understanding and implementing some facts related to the reasons for brand-switching behavior among

consumers, and they have managerial implications in the field of marketing. Reliability analysis of

instruments was performed before the main analysis. The mean values indicate that consumers have positive

opinions about the variables being studied. The value of correlation has shown that all independent variables

(price, income, technology, and promotional tools) are positively and significantly associated with the

brand-switching behavior. Additionally, the result of regression analysis has revealed that price plays a more

vital role in switching brands compared to income, technology, and promotional tools. An independent

sample t-test found the mean difference between the genders towards switching behavior at a 5% level of

significance. At the 1% level of significance, it was also found that the opinion of consumers of different age

groups varied on switching behavior. Push-Pull-Mooring (PPM) theory has been the main idea behind the

investigation.

The Role of the Community in Improving the Quality of Life of the Rural Elderly People: A Study

2025-12-08T14:22:52+0530

This study explores the role of community support in enhancing the quality of life for rural elderly

populations in Bangladesh. With an aging demographic and increasing life expectancy, elderly individuals

in rural areas face various socio-economic and health-related challenges, including dependency, financial

instability, and social isolation. This research, conducted in selected villages of the Cumilla district, uses a

mixed-methods approach, combining surveys, interviews, and focus group discussions, to assess the living

conditions, challenges, and support mechanisms available to elderly individuals. Findings reveal that while

community-level and institutional initiatives, such as social security programs, provide critical support,

gaps remain in the accessibility and reliability of these services. The study underscores the importance of

strengthening community involvement and improving healthcare, economic aid, and social engagement

programs to foster a more inclusive environment for the elderly. Recommendations include enhancing

medical care, ensuring timely delivery of benefits, and fostering local support networks to address the

evolving needs of this vulnerable population.

Determinants of People's Selection of Healthcare Provider: A Comparative Study on Private and Public Hospitals in Kollam District, Kerala

2025-12-08T13:27:50+0530

Now a days, people are sensible and alert regarding their health. They often seek information about any

medical issues they might be facing and consider alternatives before coming to a decision. And when it

comes to choosing hospital, behaviors of the staff, outside reputation of the hospital, quality of care, and

hygiene conditions concern them. Patients nowadays want to be updated regularly; they want swift

treatment and personalized care.The state of Kerala is a place that's famous for its high literacy rates and a

robust healthcare system, the state has genuinely embraced technology in healthcare. Both the public and

private hospitals are really putting in the effort to make healthcare more efficient, patient-friendly, and

easier to access for everyone.The government hospitals are actively embracing IT through state-supported

programs and central initiatives such as the e-Health Kerala project. It's goal is to create a centralized digital

healthcare platform, provide each citizen with a unique health identification and integrated digital health

records. Currently private hospitals in Kerala adopt state-of -the art technologies.Many institutions adopt

technology - oriented information systems, electronic health records(EHR),online appointment booking,

digital payment options,customer satisfaction surveys, and cloud data storage.The data accuracy and

favourable patient experience resulted in trusted hospital services. The current study focused on analyzing

the factors determining people's selection of public and private hospitals in the Kollam district of Kerala.

The study adopted descriptive research methodology, intends to differentiate the choice factors of the

general public regarding the selection of government and private hospitals for their treatment. The study

concluded by identifying several significant factors for the selection of both government and private

hospital for a given geographic area.

From Perception to Practice: Examining the Adoption of FinTech Services Among Indian Users

2025-12-08T14:23:52+0530

The purpose of this study is to determine the factors that affect the adoption of FinTech services by Indian

consumers. The data gathered from a sample of 226 respondents were obtained by using the structured

questionnaire and the quantitative cross-sectional method. The constructs that are being measured are

perceived usefulness, digital literacy, financial knowledge, and social influence. According to SPSS of the

statistical analysis, four predictors predict significantly FinTech adoption and different effects, with the

most influential predictors have been perceived usefulness and financial literacy. Discriminant validity,

reliability and Confirmatory Factor Analyses (CFA) were implemented to confirm the constructs. The

findings underline the need to promote financial education and digital literacy in order to foster greater

inclusive FinTech participation in developing countries such as India.

Entrepreneurial Innovation in Digital Entertainment: A Viewer-Centric Analysis of OTT Platform Adoption in India

2025-12-08T14:24:58+0530

The Over-the-Top (OTT) media ecosystem in India exemplifies entrepreneurial innovation within the

digital entertainment industry. Once a niche alternative, OTT platforms have rapidly evolved into

mainstream channels of content consumption, driven by widespread smartphone penetration, affordable

internet access, and changing consumer lifestyles. This transformation is not only technological but also

entrepreneurial in nature—fuelled by agile content strategies, regional language integration, and innovative

pricing models that cater to a diverse audience base. This study adopts a viewer-centric lens to examine the

behavioural and demographic factors influencing OTT platform adoption in India. Utilizing a quantitative

research methodology, the study combines primary and secondary data to analyse correlations between user

traits—such as age, income, and geographic location—and key determinants like content accessibility,

usability, and perceived value. Findings reveal that platform innovation—reflected in personalized content

delivery, intuitive interfaces, and multi-device accessibility—plays a critical role in driving engagement and

retention. The paper offers insights into how OTT platforms can refine their market strategies by aligning

technological advancement with evolving viewer preferences, thereby sustaining their competitive edge in

a rapidly transforming digital landscape.

The Impact of ESG Practices on SME Value Creation: Mediating Roles of Multidimensional Performance Metrics

2025-12-08T14:15:14+0530

This study investigates the relationship between Environmental, Social, and Governance (ESG) practices

and value creation in Small and Medium-sized Enterprises (SMEs) with the mediating role of Multi-

Dimensional Performance measures (MDP). Using a descriptive and causal research design with stratified

random sampling, primary data were collected with a survey from 320 SMEs in Thiruvallur District, India.

Findings reveal that ESG practices significantly impact value creation (β = 0.384) and MDP mediates this

relationship (β = 0.247) indicates that ESG initiatives enhance value indirectly through improved

performance metrics. The total effect of ESG on value creation is strong (β = 0.643) highlights the benefits

of integrating ESG into business strategies. The findings bring out the strategic importance of prioritizing

ESG initiatives to enhance performance and value creation. Managers are encouraged to prioritize ESG

initiatives to align with stakeholder expectations, and invest in training and resources to build ESG

capabilities, while policymakers should create a regulatory environment that rewards sustainable practices.

Future research should explore the role of digital transformation and AI in ESG performance through

longitudinal studies.

Social Entrepreneurship and Women: Innovating for a Better Tomorrow

2025-12-08T14:21:40+0530

The study closely monitors the role of women in entrepreneurship.Globally people are showing keen

interest on organization run and established by women.The organisation does comes across challenges such

as getting enough money, mentors, and school materials(Ahl, 2006; Chappuis et al., 2015).\ New ideas

creates ways to better health, education, and the environment (Dempsey, 2016; Georgieva, 2019).

Further,mentions approaches which improves women development in the process becoming social

entrepreneurs.This can be mentorship networks for women.It can be government programs as well as

educational programs. This synchronized approach leads to better leaders further for tomorrow along with

developing their skills (Bornstein, 2004; Mair & Marti, 2006). The study's results reflects social businesses

run by women are quite important.They are vital for generating long term change in society. Their work

challenges the common belief.In inculcates the belief that something can be detrimental to society leading to

beneficial to the economy simultaneously.

Transforming Rural Bihar: Evaluating JEEViKA's Young Professional Program

2025-12-08T14:32:09+0530

In the year 2012, the Government of Bihar initiated a scheme under JEEViKA called the “Young

Professional Program” to recruit young, talented professionals under the age of 30. This scheme aims to

bring motivated individuals into Bihar's development sector. The Young Professional Program of JEEViKA

is a strategic step taken by the Government of Bihar, which aims to improve the quality of the program,

empower women, and strengthen community institutions. The framework that supports the Young

Professionals like mentoring, a buddy system, and 74 days of formal training that promotes professional

growth. Over the years, this program has brought up significant pathways by bringing up new perspectives,

building leadership capacity, and promoting gender equality. Although this program has contributed

significantly to rural transformation, however, significant challenges have been noted such as career

dissatisfaction, compensation issues, and a high attrition rate in long-term engagement. Existing literature

has been reviewed indicating focused efforts have been given to the recruitment of the program and its

structural designs, but there is a critical gap that remains in assessing its long-term impact on rural

development, gender inequality, and turnover challenges. This paper aims to examine the objective,

structure, impact, opportunities, and challenges of the program and concludes with policy recommendations

including developing structured career pathways, improving compensation, ensuring gender-sensitive

practices, strengthening mentorship, and instituting regular impact assessments. Addressing these areas will

enhance the program's sustainability and contribution to rural development in Bihar.