A Study of Factors Affecting Residential Property Buying Decisions Postcovid-19 Pandemic
More than 90% of people make their most expensive purchases when they buy a residential property. This expensive purchase takes much
time to decide what, where, when, why, and how to buy. Many factors are involved to answer all the questions to make an accurate
decision. These factors impact the decision-making capacity of the buyers. Factors like demographics, physiographic, motivational,
aspirational, the tendency of herd behavior all impact the decision-making capacity.
In comparison to common purchases which involves less effort like our daily routine purchase takes less amount of time and money to
make an accurate decision, Residential property buying requires high involvement in terms of time, effort, and money with a lot of factors
analysis which can affect the buying decision of the prospective buyers.
This research paper aims to analyze all those factors which are going to impact the decision-making capacity of residential property buyers,
especially in the post-Covid 19 situations, what all factors are going to become crucial for buyers while buying a property? and what relevance
they hold in respect of each other? The paper aims to help both developer and buyer to tick all those boxes which are going to satisfy
the requirements of both. Also, while considering these factors it will be easy for developers to channelize sales and prospective buyers will
get what they really want.
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