A Study on Opportunities for Augmented Reality in Future Business Models

  • S. Kamalasaravanan Hindusthan College of Engineering and Technology, Coimbatore
Keywords: AR(Augmented reality),Aromas, Empathy, pragmatic boundaries, VR(Virtual reality),MR (Mixed Reality

Abstract

Augmented reality is actually an improved adaptation of reality where live immediate or aberrant perspectives of physical genuine
situations are increased with superimposed PC produced pictures over a client's perspective of this present reality, along the sidelines
upgrading one's present impression of reality.
In Coimbatore total of 425,115 laborers, containing 1,539 cultivators, 2,908 essential cultivating specialists, 11,789 in-household
business ventures, 531 insignificant cultivators, and 20,877 other peripheral pros in Coimbatore. As the result of the research. Most people are known about the augmented reality. They are aware of this technology in Coimbatore. From 150 samples, 97 majorities of people
experienced augmented reality before. So, the market is vast and whoever used it they are interested. It can be considered as a sign of hope.
People liked it. 61.3 % of people liked it a lot and others actually didn't dislike it. So, it is also a good sign. Job holder’s people and students
are highly involved in the application of augmented reality. They are mostly university-going students and highly proactive in technology.

Author Biography

S. Kamalasaravanan , Hindusthan College of Engineering and Technology, Coimbatore

Associate professor,
Department of Management Sciences,

Published
2021-08-23
How to Cite
Kamalasaravanan , S. (2021). A Study on Opportunities for Augmented Reality in Future Business Models. Management Insight, 16(2), 50-54. Retrieved from https://journals.smsvaranasi.com/index.php/managementinsight/article/view/867