TY - JOUR AU - Sajna T, PY - 2020/12/17 Y2 - 2024/03/28 TI - Indian Pharma—Some Challenges and Acceptances JF - Management Insight JA - MI VL - 16 IS - 1 SE - Articles DO - UR - https://journals.smsvaranasi.com/index.php/managementinsight/article/view/672 SP - 38-40 AB - Business enterprises are an important organ of society. The impact of a business enterprise’s motive will directly affect society, which includes environment, consumers, employees, suppliers, and other stakeholders. Big pharma companies face a huge drop in revenue from blockbuster drugs coming off patent. Without generating revenues through sales, these companies will struggle to fund the development of new life-saving drugs. Artificial intelligence (AI) can be a powerful tool in the pharmaceutical industry’s research and development. So with the help of modern technologies, pharmaceutical companies should aim for quality but cheap products for common people and serve society better. ER -