Pramod Pathak, Namrata Pathak Shukla, Abhishek Pathak and Alok Kumar 2020. CONSUMER PSYCHOLOGY : THE MORE IT CHANGES THE MORE IT’S THE SAME THING. Management Insight. 14, 1 (Mar. 2020), 1-5. DOI:https://doi.org/10.21844/mijia.14.01.1.