Jayant V. Joshi and Vijay R. Kulkarni (2020) “A FACTORIAL STUDY OF IMPACT OF STORE ATMOSPHERICS IN ORGANIZED RETAIL CHAIN STORES ON CUSTOMERS SHOPPING EXPERIENCE”, Management Insight, 8(2), pp. 89-98. Available at: https://journals.smsvaranasi.com/index.php/managementinsight/article/view/496 (Accessed: 27April2024).