Pramod Pathak, Namrata Pathak Shukla, Abhishek Pathak, and Alok Kumar. “CONSUMER PSYCHOLOGY : THE MORE IT CHANGES THE MORE IT’S THE SAME THING”. MANAGEMENT INSIGHT 14, no. 1 (March 29, 2020): 1-5. Accessed October 5, 2026. https://journals.smsvaranasi.com/index.php/managementinsight/article/view/371.