Subodh Saxena, and Ritu Srivastava. “PRIVATE LABEL PERCEPTION OF CUSTOMERS : EFFECTS OF SOCIO DEMOGRAPHIC VARIABLES”. Management Insight 11, no. 2 (April 3, 2020): 80-90. Accessed April 20, 2024. https://journals.smsvaranasi.com/index.php/managementinsight/article/view/428.