Deriving the Ethos, Pathos, and Logos of Corporate Leadership from Selected Lessons of Srimad Bhagavad Gita

  • Mitashree Tripathy FMS, Sri Sri University, Cuttack, Odisha, India
  • Abhijeet Sharma FMS, Sri Sri University, Cuttack, Odisha, India
  • Nibedita Das FMS, Sri Sri University, Cuttack, Odisha, India
Keywords: Leadership, Ethos, Pathos, Logos,, Bhagavad Gita


A corporate world is stagnant without leaders. The leaders are the ones who make work happen. Leaders, quite precisely, are the ones who envision a change and produce results. In any corporate sector, an effective leadership is responsible not simply to compose strategies but also to lead and make followers who are
equally willing to make changes, adding an exceptional advantage to the organisation. Surprisingly, researchers under management fields emphasize unremittingly on the qualities of effective leadership. While a lot of apprehensible efforts to understand and master the attributes of leadership are submitted,
many a times, researchers tend to take their eyes off from the fact that leadership formulation comprises two parts. First, the leaders need to possess unparalleled talent, knowledge and experience and second that they need to possess exceptional skills to attract followers. Studies determine that although corporate world needs leader to lead, very unfortunately, it is becoming difficult to get people to follow the leaders. Literature reveals that the followers are portrayed largely, in terms of the absolutions of the leaders' attributes. In short, the followers are taken for granted and are thought of as people who simply respond to the charismatic attitude of the leaders. The fact that followers are as powerfully driven to follow as leaders are to lead seems to be ignored. Hence, today, corporate world requires effective leaders to be rhetoric adjacently being ethical, empathetic and logical touching the three modes of persuasion coined by Aristotle that are ethos, pathos and logos. Surprisingly, these inventive proofs can be intended to formulate the guidelines for leadership action also in Bhagavad Gita, the Hindu text highlighting philosophy, theology and literature, by Vyaas. What is rather more interesting is that both Aristotle and Vyaas had provided their substantiations sometime during 3000 BC and that both the work of art are similar to contemporary leadership work of actions. This paper studies effective corporate leadership interlinking ethos, pathos and logos and selected lessons from Bhagavad Gita with an objective to develop exceptional abilities to attract followers in thecontemporary leadership management practices.