Durga Saptashati: The Primordial Source of Origin and Advent of 'Celebrity'

  • P. N. Jha Director, School of Management Sciences, Varanasi, India
Keywords: Celebrity, Durga Saptashati, Primordial Source, Epistemology, Repertoire, Ubiquitous, Delusion and hypnosis, Pedicel, Propagandistic Model


Celebrity has been a ubiquitous term in the disciplines of Advertising and Media. As per the existing relevant literature relating to the chronological corridor, Josiah Wedgwood,a famous potter in 18th Century A.D. only, is regarded to have become the first ever celebrity. However, the present paper, drawn on the advertising
hues of a renowned Indian scripture - Durga Saptashati, composed thousands of years ago, attempts to bring a breakthrough in the historical archive pertaining to celebrity by declaring Almighty Goddess as the foremost celebrity, and thus establishing Durga Saptashati to be the primordial source of origin and advent of celebrity too.