Vol. 16 No. 2 (2023): Purushartha

Articles

• Embedding Ethical Values in HR Practices: A Strategic Approach to Elevate Employee Engagement and Reduce Turnover Intention

  Pooja Yadav, Abhaya Ranjan Srivastava

  1-20

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• What kind of Marketing Data is needed for Artificial Intelligence Analysis? A Theoretical Approach

  Ankita Raj

  21-33

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• Taking India to the World in Higher Education: The Case of an Indian University as PRME Champion

  Anindo Bhattacharjee, Pavana Kiranmai Chepuri

  34-47

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• Understanding the Adoption of Mobile Wallets Amongst Rural Indian Women

  Mannat Singh, Rekha Dahiya

  48-64

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• Theoretical Underpinning of Groundwater situation in India: Search for Efficient Policy Mechanism

  Alik Banerjee, Alka Parikh, Ashwani Kumar Gupta

  65-76

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• Social Currency, Strategies and Consumer Behavior in Post-pandemic World

  Anurag Singh

  77-90

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• Factors Influencing Adoption of Digital Payments: A PLS SEM and ANN Approach

  Vasant Pandey, Gyaneshwar Singh Kushwaha, Shuchi Srivastava

  91-104

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• Organizational Schizophrenia: Towards a Conceptualization and Scale Development

  Ashish Sinha, Deepansha Gautam, Amitabh Pandey

  105-121

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