Vol. 18 No. 1 (2025): Purushartha

Articles

• Hanuman's Wisdom & Sita's Peace: A journey from divine thoughts to modern learnings through sacrifice in Ramcharitmanas

  Saurabh Kumar Srivastava, Aviral Mishra, Kishore Kumar, Sandeep Singh

  1-11

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• Gender Inequality in India: Saga of Contradictions

  Ashwani K. Gupta, Santosh Kumar, Akhand Pratap Singh

  12-24

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• Ancient Wisdom, Modern Dilemmas: Reframing Decision-Making through the lens of Indian Epics

  Sanjay Fuloria, Shubhagata Roy

  25-40

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• Marketing Ethics and Participation in Online Brand Communities: A Bibliometric Analysis

  Joy Patra, Sanchita Bansal

  41-55

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• Role of Individualistic and Collectivistic Orientations in the Happy Life of Kharwar Adivasi Community

  Purnima Awasthi, Madhurima Mukherjee, Sanjay Saxena

  56-68

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• CRM Effectiveness (CRME) in Indian Quick-Service Restaurants (QSRs): An Investigation of Scale Generalizability

  Tejas Yaduvanshi, Alok Kumar Rai

  69-87

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• Solar-Powered Villages: Empowering Rural Communities with Solar Energy, and Overall Well-Being

  Garima Singh, Bharat Raj Singh

  88-100

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