Vol. 12 No. 1 (2019): Purushartha

Articles

• Value Co-creation for Innovation Process in Small Business Community

  Handyanto Widjojo, Avanti Fontana, Gita Gayatri, Agus W. Soehadi

  1-20

  • PDF
• Spirituality Measurement Scale: An Empirical Study

  Shikha Makkar, Ajay Kumar Singh

  21-31

  • PDF
• An Empirical Investigation of Factors Affecting Consumer Buying Behaviour for Green Personal Care Products in India

  Hansini Premi, Monica Sharma, G. S. Dangayach

  32-49

  • PDF
• Revisiting the Inter-relations of Service Quality & Customer Loyalty: An Empirical Examination of Effects on Two Dimensional Model of Loyalty

  Medha Srivastava, Saurabh Kumar Srivastava

  50-72

  • PDF
• Automated Win-Win Negotiation in B2C E-Commerce: A Research Review

  Deepak, Bireshwar Dass Mazumdar, Kuldeep Yadav

  73-86

  • PDF
• Impact of Transformational Leadership on Employees' Extra Effort and Leader's Effectiveness: Moderating Role of Organization Type

  Debajani Sahoo, Manish Gupta

  87-101

  • PDF
• A Study on Selected Antecedents of Brand Preference

  A R Mishra

  102-115

  • Pdf
• Role of Religion and Television in Sustainable Management

  Sugandha Shanker, Anupam Saxena, Anurag Saxena

  116-124

  • Pdf