A Conceptual Study on the Role of Different Stakeholders of Gig Economy in Enhancing the Delighters and Neutralizing the Worries for the Gig Workers

  • Jaishree Sarala Birla University, Ranchi
Keywords: Gig economy, Gig workers, Delighters, Worries, Social security, Stakeholders

Abstract

temporary services from workers that will enable them to avail the services of workers as employees but without providing them the
benefits of employees. Gig work as it exists today in India is highly attractive on various dimensions such as flexible working hours, costeffectiveness,
etc. but there exist several worries as well like social security, health insurance, etc. With high numbers of delighters and
several pain points the workers are taking up gig work out of choice or necessity are different aspects of the study. It is, therefore, crucial to
not only identify which 'delighters' to double down on, but also identify which pain points can be addressed to drive participation and
enhance the pull factor of the gig economy. The paper relies on secondary data such as research papers, articles, and books on the gig
economy for analysis, inference, and conclusion. The paper aims to understand, and identify the situations and constraints of the gig
worker and bring them to the fore for the solutions to channel the benefits of the gig economy to the workers with the help of the different
stakeholders.
Keywords: Gig economy, Gig workers, Delighters, Worries, Social security, Stakeholders

Author Biography

Jaishree, Sarala Birla University, Ranchi

Research Scholar,

Published
2023-06-27
How to Cite
Jaishree. (2023). A Conceptual Study on the Role of Different Stakeholders of Gig Economy in Enhancing the Delighters and Neutralizing the Worries for the Gig Workers. Management Insight, 19(01), 79-85. https://doi.org/10.21844/mijia.19.1.8