RETAIL BOOM

Abstract

Retail boom has attracted much attention in recent years because of changing nature and practices of business. Set in the context of review and critique this paper aims at examining the present retail scenario, growth drivers which are responsible for fueling this tremendous growth. It provides an insight into organized retail market by discussing each category. The paper attempts to evaluate positive and negative side of
retail boom in light of present context. It also tries to provide directions and exploratory base for future research on linkages between growth drivers and Retail boom.