Strategizing Indian Automobile Industry for Gaining a Sustainable Competitive Advantage for Firms Operating In Global Marketplace

Abstract

Automotive industry is one of the core industries of Indian economy, whose prospect is reflective of the economic resilience of the country. With 4 percent contribution to the GDP and nearly 5 percent of the total industrial output in 2005-06, the automotive industry has become a significant contributor to the exchequer. Continuous economic liberalization over the years by government of India has resulted in making India as one of the prime business destinations for many global automotive players. In this paper an attempt has been made to identify the strategies for foreign as well as domestic companies for sustained competitive advantage in the global market place including an in depth analysis of current state of Indian Automotive industry.