An empirical study of Consumer’s perceptions towards Corporate Social Responsibility: A Case Study of Tata Consumer Products Limited

Abstract

Today, corporate social responsibility is a vital part of corporate strategy in companies due to government regulations and social
awareness. According to the rule of CSR, every eligible company has to make policies for social development. Therefore, Tata Consumer
products ltd. considers the CSR policy. This research paper studies the perceptions of consumers towards CSR for the company and the
main objective of the research paper is to analysis of the impact of corporate social responsibility on the consumers’ perceptions during
buying products of the company. In this modern world, People are very concerned about the environment, society and the ecosystem.
Therefore Corporate social responsibility has been mentioned under the company act 2013 section 135, schedule VII, In this schedule has
been clearly defined each item related to societal development. The paper focuses on the various factors, which are affected on the
consumers ‘perception. The research paper study is based on primary and secondary data, which reveals the impact of CSR on consumers’
perceptions.