Assessing the Appeal of Mutual Funds: A Study on Investor Preferences and Market Trends

Abstract

The product portfolio of the Indian Mutual Fund industry, has suddenly expanded with the addition of money market funds, index funds,
gilt funds, sector-specific funds, tax benefit funds, and more. This gives investors a wide range of options depending on their preferred
investment strategy to help them reach their own financial objectives.
In this study with the help of an extant literature view , gap analyses regarding investors’ preferences and attractiveness of investing in
mutual fund has been conducted to determine the gaps in Decisions About Investments and the Influenced by Behavioural Factors,
Fintech and Digital Platforms' Impact, Governance, Social, and Environmental (ESG) Aspects, Perception of Investors via Longitudinal
Studies, The Impact of Regional and Cultural Disparities and The Effect of Communication and Marketing Techniques