Digital Transformation of Varanasi's Unorganised Retail: A Systematic Review of Barriers and Prospects

Abstract

One of the oldest cities in India, Varanasi, presents opportunities as well as challenges for the digital transformation of its unorganized
retail sector. The potential for digitizing the city's traditional retail businesses is examined in this study, which also identifies significant
barriers like cultural resistance, low digital literacy, and inadequate technology infrastructure. Many small retailers struggle with the cost
of implementing digital systems and worry about losing their traditional clientele. Digital solution implementation is further complicated
by the sector's informal nature. Despite these barriers, there are a lot of prospects of digitization. It can increase the market reach of
regional retailers, simplify supply chains, and improve inventory management. Digital payment systems can encourage financial
inclusion and lessen reliance on cash, while tailored e-commerce platforms for Varanasi's distinctive products could increase tourismrelated sales. The study highlights that focused digital literacy initiatives, affordable technology, and encouraging governmental
regulations are necessary for a smooth transition. Varanasi's retail industry can embrace the advantages of the digital economy while
preserving its legacy by removing these obstacles and seizing opportunities.