A Qualitative Study on Sustainable Procurement in Super Specialty Hospitals in Karnataka

Abstract

The healthcare sector is increasingly emphasizing sustainability as a critical factor in improving operational efficiency and patient care
outcomes. This study examines the green buying process in private hospitals super-specialty hospitals, focusing on how environmentally
responsible operations impact the quality of healthcare services. Super-specialty hospitals, known for their advanced technologies and
treatment for complex medical conditions, face unique challenges in balancing high operational demands with environmental
sustainability.
Through mixed research methods including literature review and interviews of managers and decision-makers of super-specialty
hospitals in Karnataka and subsequently data analysis, factors like organizational culture, product design, regulatory aspect, and pricing
influence the organization's green buying significantly. The research also evaluated the influence of these factors on green buying and
subsequently their influence on consumer satisfaction. This study uncovers a critical aspect of green buying in service sectors especially
in hospital services. The result found that organizational culture and governmental policy play a crucial role in organizational green
buying in super-specialty hospitals. The research has a significant impact on futuristic research and government policy-making.