Neuromarketing: The Science Behind Consumer Decision-Making

Abstract

In recent years, the intersection of science, technology, and business has revolutionized how marketers understand consumer behaviour.
Neuromarketing combines insights from neuroscience with marketing strategies to uncover the subconscious drivers of consumer
decisions. This paper explores the evolution, methodologies, applications, ethical considerations, and limitations of neuromarketing in
today's digital landscape. By examining case studies and technological advancements, we illustrate how neuromarketing reshapes
marketing strategies and enhances the connection between brands and consumers. Furthermore, we discuss the implications of
neuromarketing for future marketing practices, emphasizing the need for ethical considerations as businesses increasingly leverage these
insights to influence consumer behaviour. As the field continues to evolve, understanding the balance between effective marketing and
ethical responsibility will be crucial for fostering trust and transparency in consumer-brand relationships.