SUSTAINABLE COPMETITIVE ADVANTAGE THROUGH KNOWLEDGE MANAGEMENT: AN HR PERSPECTIVE

Abstract

This is the era of globalization and in twenty-first century landscape; firm must compete in complex and challenging context that is being transformed by many factors from globalization, and increasingly rapid diffusion of new technology, to the development and use of knowledge. This new landscape requires firms to do things differently in order to survive and prosper. Specially, they must look to new source of competitive advantage and engage in new forms of competition. This requires a clear understanding of the nature of competition and competitive dynamics. Knowledge Management plays a vital role to get sustainable competitive advantage in globalization era. This paper aims to address this important perspective with particular emphasis on sustainable development as an area of concern. One popular approach to understanding competitive dynamics is the resource based view of the firm. According to this view, the explanation for why some firms ultimately succeed and others fail can be found in understanding their resources and capabilities.