Communication and Corporate -A Managerial Approach

  • Dr. Ashok Kumar Mishra Reader in Faculty of Commerce & Institute of Management Studies, Mahatma Gandhi Kashi Vidyapith, Varanasi.
  • Ms. Arnika Srivastava Research Scholar in Dept. Of Commerce, Mahatma Gandhi Kashi Vidyapith, Varanasi.
Keywords: Communication, Corporate, Managerial Approach

Abstract

Communication is the process of transferring meanings. In a business setting this process sometimes accounts for the difference between success and failure and also profit and loss. This fact is now being recognized by both the corporate community and business schools. It is becoming clear to all the concerned parties that communication is critical to the effective functioning of modern business enterprises.

Published
2020-03-19
How to Cite
Dr. Ashok Kumar Mishra, & Ms. Arnika Srivastava. (2020). Communication and Corporate -A Managerial Approach. Management Insight, 4(2), 73-79. Retrieved from http://journals.smsvaranasi.com/index.php/managementinsight/article/view/306