SPA RESORTS IN UTTARAKHAND - A CASE STUDY OF ANAND SPA RESORT
Abstract
India being a vast and diverse country has always something to offer to everyone. Its glorious traditions and rich culture are linked with the development of tourism. The increasing economic importance of tourism has captured the attention of most countries. “Health is not everything, it is the only thing.” India the land of beauty believes in the amalgamation of health and beauty. Owing to this, spa and resorts of India have become success stories in the recent past. Most of the spa and resorts of India make a perfect getaway with an extensive menu of beauty treatments, integrating the traditional Indian systems of Ayurveda with the more contemporary Western spa approach. The spa experience strives to achieve the ultimate harmony between the physical and the mental realms of the individual. At the Spa and Resorts of India tourist can experience the magic of the healing mineral waters and rejuvenating spa treatments. The state of Uttarakhand (Dev Bhoomi) has fast emerged as a major tourist destination endorsed to its richly endowed natural grandeur. This quaint state provides tourists a breathtaking panoramic view of the Himalayas with a source like Gangotri and Yamunotri regarded as the physical and spiritual life basis of India. With unique focuses on the traditional Indian sciences of Yoga and Ayurveda, Uttarakhand can be fashioned as the skillful synthesis between age-old therapies and modern spa technology. The personalized therapy and activities programs can be intended to meet individual needs and health goals - de-stress, detoxification and cleansing, deep relaxation, anti- aging, weight & inch loss, while also offering guidance in the areas of nutrition and exercise. Through this paper an attempt has been made to understand the potentiality of such resorts in Uttarakhand, thus helping the state in earning more foreign exchange.The paper is based on secondary data and the information has been sourced from books, newspapers, journals and white papers, industry portals, government agencies, monitoring industry news and developments.
