A Study of Factors Affecting Kids’ Preferences regarding Confectionary Products

  • Maithili R.P. Singh Reader, Haryana School of Business Guru Jambheshwar University of Science and Technology Hisar (Haryana)
  • Tika Ram Assistant Professor, Haryana School of Business Guru Jambheshwar University of Science and Technology Hisar (Haryana)
Keywords: Confectionary Products, Kids’ Preferences

Abstract

There are plethoras of confectionary products available in the market. In such a scenario, determining formation of kids’ preferences needs exploration. The age, at which an average kid starts buying confectionary products, liking for confectionary products, brand preference and effect of sales promotion activities on kids’ preferences, after effects of consuming etc. have been included in the study. An attempt has also been made to show how preference for size of packing is affected by gender and age.

Published
2020-03-21
How to Cite
Maithili R.P. Singh, & Tika Ram. (2020). A Study of Factors Affecting Kids’ Preferences regarding Confectionary Products. Management Insight, 6(1), 25-30. Retrieved from http://journals.smsvaranasi.com/index.php/managementinsight/article/view/333
Issue
Vol. 6 No. 1 (2010): Management Insight
Section
Articles