AN INVESTIGATION ON ORGANIZATIONAL VIEWPOINT CONTRASTING IN THE EXPANSION OF NEW CREATION AND OPERATIONAL REFINEMENT
Keywords:
Product innovation, organization hierarchy, matrix structure, improvement ideology
Abstract
This paper analyses the relationship between the factors of the organizational segments and their product evolution procedure (PEP). The investigation is carried out in a functionally structured company in which some improvements activities were executed. People from different departments such as engineering, manufacturing and marketing were interviewed. It was found that the perception of improvement is in
Published
2020-03-28
How to Cite
Ajit Shrivastava, & Vivek Subramani. (2020). AN INVESTIGATION ON ORGANIZATIONAL VIEWPOINT CONTRASTING IN THE EXPANSION OF NEW CREATION AND OPERATIONAL REFINEMENT. Management Insight, 14(2), 13-31. https://doi.org/10.21844/mijia.14.02.2
Section
Articles