A Sociological Study of 'Social Media'

  • Gaurav Shah Assistant Professor , Mass Communication, School of Management Sciences, Varanasi
Keywords: Social Media,, Twitter,, Journalists,, Re-tweets


Social Media no longer remains an entertainment media of communication. From past many years, it has become a serious communication platform carrying long-term ramifications. In the domain of social media, Twitter has become the wrestling ground for contentions result in name calling and invectives are hurled at each other. There had been various studies on the big data that is the content uploaded on the social media, tweets in particular. But there has been a considerable gap in the study of the sociological factors behind the content uploaded. This paper analyses the historicity of social media and Twitter in particular and also the sociological factors behind the growth of social networking sites. The examples taken in the paper are mostly from 2012 to 2014.