SOCIAL MEDIA MARKETING : AN IMPECCABLE APPROACH TO E-COMMERCE

Abstract

E-commerce has always been a much- discussed issue in India and the same can now be alleged for social media. Social media
is a theme presently at the tip of everyones finger. Whether we use it once an hour or once in a week, it turns to be an
indubitable reality that social media has now impacted the way society communicates. However in this changing scenario,
new landscape social media refuses to be an easy target attached into the plural perspective. In just a few short years, it has
gone from simply being a fun way to connect with long lost friends and family members to becoming one of the biggest
reasons, if not the biggest reason why some online retailers succeed. Social media is all about exchange of ideas and
conversations have always been known to compel commerce as there is no other better sales arena than the word-of-mouth.
Therefore, in this paper I had strategically scanned out the impact of social media over an e-commerce business and the need
of coordination and integration to thrive social media activity.