The Manifestations of Customer Loyalty in Indian Life Insurance Industry: An Empirical Examination
Keywords:
Customer Loyalty, Attitudinal Loyalty Outcome, Behavioural Loyalty Outcome, Cognitive Loyalty Outcome, Repurchase, Recommendation, Life Insurance
Abstract
Published
2020-12-24
How to Cite
Medha Srivastava, & Alok Kumar Rai. (2020). The Manifestations of Customer Loyalty in Indian Life Insurance Industry: An Empirical Examination. Management Insight, 12(2), 28-39. https://doi.org/10.21844/mijia.12.02.4
Section
Articles