The Manifestations of Customer Loyalty in Indian Life Insurance Industry: An Empirical Examination

  • Medha Srivastava Assistant Professor SMS Varanasi
  • Alok Kumar Rai Professor, Institute of Management Studies BHU Varanasi
Keywords: Customer Loyalty, Attitudinal Loyalty Outcome, Behavioural Loyalty Outcome, Cognitive Loyalty Outcome, Repurchase, Recommendation, Life Insurance

Abstract

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Published
2020-12-24
How to Cite
Medha Srivastava, & Alok Kumar Rai. (2020). The Manifestations of Customer Loyalty in Indian Life Insurance Industry: An Empirical Examination. Management Insight, 12(2), 28-39. Retrieved from http://journals.smsvaranasi.com/index.php/managementinsight/article/view/685
Issue
Vol. 12 No. 2 (2016): Management Insight
Section
Articles