Analyzing the Entrepreneurial Attitude Orientation of the Students at Higher Education Institutions: Evidence from Uttar Pradesh (India)

Abstract

Keeping in mind the significance of entrepreneurship and government motivation towards
entrepreneurship, researcher in the current study aimed to examine the influence of demographic
characteristics on the Entrepreneurial Attitude Orientation (EAO) of the students of higher education
institutions; and to identify the entrepreneurial traits that may motivate them to pursue entrepreneurship as
their career. To measure the EAO, researcher used Robinson et al. (1991) scale and demographic variables,
such as gender, family background, subjects, degree, objectives of the degree, and experience, were taken in
this study. Moreover, non-probability sampling was applied in the collection of data. The results suggested
that entrepreneurial inclined students have a higher need for achievement motives, innovativeness, personal
control, and self-esteem. In addition, among the demographic variables, students’ objective of the degree
(education) influenced their overall EAO. This study will may have some practical implications for the
academicians and the Government to build and develop the entrepreneurial attitude among students.