Vol. 11 No. Issue 2 (2025): SMS Journal of Entrepreneurship and Innovation

Articles

• Brand Switching Behavior of Nepalese Consumers on Smartphones

  Santosh Pokharel, Lecturer, Bhavuk Raj Neupane, Lecturer, Madan Kumar Luitel, Lecturer, Jaladi Ravi, Professor

  1-11

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• The Role of the Community in Improving the Quality of Life of the Rural Elderly People: A Study

  Kazi Sonia Rahman, Joint Director, Farida Yeasmin, Deputy Director

  12-26

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• Determinants of People's Selection of Healthcare Provider: A Comparative Study on Private and Public Hospitals in Kollam District, Kerala

  Sreekumar. G., Research Scholar, Anitha S., Assistant Professor, Preena V .

  27-39

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• From Perception to Practice: Examining the Adoption of FinTech Services Among Indian Users

  Vaibhav Dixit, Research Scholar, Arpit Shailesh, Assistant Professor

  40-52

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• Entrepreneurial Innovation in Digital Entertainment: A Viewer-Centric Analysis of OTT Platform Adoption in India

  Ratish C Gupta, Associate Professor, Shreshth Chhabra, Associate Professor

  53-69

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• The Impact of ESG Practices on SME Value Creation: Mediating Roles of Multidimensional Performance Metrics

  M. Gomathy, Assistant Professor

  70-81

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• Social Entrepreneurship and Women: Innovating for a Better Tomorrow

  Anjan Niyogi, Assistant Professor, Pallavi Kumari, Associate Professor

  82-92

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• Transforming Rural Bihar: Evaluating JEEViKA's Young Professional Program

  Shreya Srivastava, Research Scholar

  93-107

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