From Perception to Practice: Examining the Adoption of FinTech Services Among Indian Users

Vaibhav Dixit, Research Scholar Department of Management Studies, Babasaheb Bhimrao Ambedkar University, Lucknow – 226025
Arpit Shailesh, Assistant Professor Department of Management Studies, Babasaheb Bhimrao Ambedkar University, Lucknow – 226025

Keywords: FinTech adoption, digital literacy, financial education, perceived usefulness, social influence

The purpose of this study is to determine the factors that affect the adoption of FinTech services by Indian

consumers. The data gathered from a sample of 226 respondents were obtained by using the structured

questionnaire and the quantitative cross-sectional method. The constructs that are being measured are

perceived usefulness, digital literacy, financial knowledge, and social influence. According to SPSS of the

statistical analysis, four predictors predict significantly FinTech adoption and different effects, with the

most influential predictors have been perceived usefulness and financial literacy. Discriminant validity,

reliability and Confirmatory Factor Analyses (CFA) were implemented to confirm the constructs. The

findings underline the need to promote financial education and digital literacy in order to foster greater

inclusive FinTech participation in developing countries such as India.