Mobile Marketing: Upcoming marketing tool for Entrepreneurs

Bhagwan Singh; Sunita Yadav

Bhagwan Singh Head of Department(HoD) & Associate Professor, Department of Marketing & Supply Chain Management [M&SCM], School of Business & Management Studies [SBMS], TAB Shahpur, Central University of Himachal Pradesh [CUHP], Bharat- 176206
Sunita Yadav Secretory – Managing Committee, Varanasi Chapter – Region - I, CSI (Computer Society of India)

Keywords: Mobile Marketing, Entrepreneurs, Apps, Internet, COF, Provices

Abstract

The Bhartiya market is changing overnight. The reforms taken by the current UPA government regarding bold decisions like demonetization in November 2016 and forthcoming launch of GST on 1st July 2017 is changing the market facade in BHARAT. Latest innovation in technology is dictating the market and the
youth of the country Bharat popularly called as India is depending on the technological reforms. The youths are enlisting themselves in rapid growing and developing technology and are very much adaptive to the change, thus, having complete dependency on the e-gadgets like smartphones, laptops, iPads and the like. This change is forcing the COF (Company Organization Firms) and marketers to use this tool through which they can sell their provices (products + services) and penetrate in the hands of the smartphone users by just launching mobile apps. The launching or developing of mobile apps is the market where almost all
enterprises and rising entrepreneurs are keeping eye and want to capture good market share using this tool of mobile marketing. This study has tried to explain the usage and awareness of Mobile marketing as an upcoming tool for entrepreneurs based on the responses of the general public using mobile or smartphones.