Vol. 5 No. 1 (2018): SMS Journal of Entrepreneurship & Innovation (December)

Articles

• An Empirical Study of Celebrity Endorser and Public Service Advertising

  Krishna Pal Singh, Anurag Singh

  1-14

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• Measuring Readiness of Women Entrepreneurship in Emerging Economies: Scale Validation and Contextualization

  Shazia Manzoor, Danish Mehraj, AmiraWali

  15-27

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• Psychological Climate and Workplace Gamification: Key predictors of Employee Engagement

  Shruti Singh, Rekha Prasad

  28-39

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• A Study on Growth of Indian Corporate Sectors - A Paradigm Shift to Entrepreneurial Development in India

  P. Govindan

  40-56

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• Understanding Employees' Perspective on Employment Relations: A Study on Selected Small Enterprises in India

  Abhishek Mishra

  57-65

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• Solid Waste To Theme Based Parks In Himachal Pradesh, India: A Healthy, Sustainable, Eco-friendly And Skilled Initiative For Entrepreneurs

  Sachin Kumar, SunitaYadav, Bhagwan Singh

  66-78

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• Expanding Acceptance and Outreach: A Case of Patanjali Ayurved Products

  Ritesh Dwivedi

  79-91

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• Interrelationship Between Industrial Project Risk And Its Characteristics: A Study Based On Structural Model (sm)

  Shwetank Parihar, ChandanBhar

  92-108

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• A Study On The Economic Impact Of Handloom Co-operatives On Weavers

  Dibyendu Bikash Datta, Bikas Agrawal

  109-121

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• Innovative Marketing Strategies for Select E-Commerce Companies in India - A Review

  Amit Kumar Bhanja, P. C. Tripathy

  122-130

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• Measuring The Relationship Between Corporate Social Responsibility And Corporate Image: A Case Study Of Bharti Airtel Ltd. And Bharatsanchar Nigam Ltd (BSNL)

  Amitabh Pandey, Manjula Jain

  131-145

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• Financial Literacy among Rural Women in Darbhanga District:An Empirical Evidence

  F.B. Singh, Pooja Jha

  146-154

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