Riba K John, Research Scholar, Dept. of Business Administration, St. Berchmans College, Changanacherry, Kerala, India

• SMS Journal of Entrepreneurship & Innovation Vol. 9 No. 2 (2023): SMS Journal of Entrepreneurship and Innovation (June) - Articles
  Exploring the Relationship Between Millennials’ Perception of Preferential Treatment and Brand Intimacy: Empirical Study on Hotel and Tourism Industry
  Abstract  PDF