Use of Social media by small women entrepreneurs of India for growing their business

  • Bikas Agrawal Associate Professor, NIFT, Kolkata
Keywords: women entrepreneurs, online, social media, business networking, small enterprises, local business.


With the increasing education level, social awareness, change in attitude and need for more household
income have encouraged more and more women to start their own businesses. Online business has been
showing a rapid increase in our country in recent times. During the pandemic time, more and more people
became aware of the online business platforms. The e- business portals like Amazon, Flipkart, Myntra,
Snapdeal, Jabong, etc. became more popular business platforms due to the situation where people preferred
to stay inside homes. Swiggy, Zomato, Grofers, Jio Mart, Big basket and others became popular in supplying
food staple items during the pandemic time. The increasing presence and growth of such platforms inspired
many people to start such online business locally also. Fresh vegetables supply, cooked food services, staple
food items and even more items were sold locally through the online platforms. Increasing use of smart
phones by women in India made them aware of social media platforms like Facebook, Instagram,
WhatsApp, Twitter etc. These platforms have been working as the social networking platforms and are also
being used to grow online business by the big businesses as well as by the small local businesses also. My
paper is an effort to understand the role of these online social media platforms in the growth of business.