Sustainable Entrepreneurship – A Dyad Case Study on Recycling

Gyandeep Hazarika; Parth Salunke; Ketan Wadhwani; Kasturi Sen

Gyandeep Hazarika Doctoral Student (FPM), MICA: The School of Ideas, Ahmedabad
Parth Salunke Doctoral Student (FPM), MICA: The School of Ideas, Ahmedabad
Ketan Wadhwani Doctoral Student (FPM), MICA: The School of Ideas, Ahmedabad
Kasturi Sen Sr. HR Generalist, Kaneria Plast Pvt. Ltd, Surat

Keywords: Sustainable, entrepreneurship, recycling, education

Abstract

Sustainable entrepreneurship, which ties the knot between sustainable development and entrepreneurship
(Frany & Brinder, 2021), is this paper's central theme. Sustainable development has become the central
concept in policymaking, business, and society and reiterated since the 1990s (Frany & Brinder, 2021). The
various scholarly definitions emphasize sustainable entrepreneurship with a focus on meeting the needs of
society without compromising the requirements for the future generation. The focus of this paper is to
present the entrepreneurial journeys in a case study format by adopting the qualitative research method. The
presentation of the two cases in this paper enunciates sustainable entrepreneurship into recycling and
education segmen