Motivations and Challenges of Women Entrepreneurs: Experiences of Small Businesses in Dhangadhi City of Nepal

Abstract

Entrepreneurship is recognized as a crucial factor in the economic progress and poverty reduction of the world. It is a formidable engine of business activities that promotes innovation and takes advantage of new opportunities. The purpose of this paper is to investigate the motivations and challenges of women entrepreneurs in small business of Dhangadhi City Nepal. Descriptive research design is used and the data were analyzed using factor analysis and descriptive statistical tool. The study conducted on 50 women entrepreneurs of Dhangadhi city who were purposively selected and used structured questionnaire with the help of survey method. The profile of women entrepreneurs shows information about their age, marital status, cast, religion, education, types of business, sources of capital and types of family they belongs too. The results shows that among the various reasons for starting the business, motivated from friends is most significant factor to start the business to women entrepreneurs. Therefore, the trade exhibition and business meetings in local level should be encouraged. Regarding the motivating factors the self interest of women entrepreneurship is found important inspiring factor. Thus, the family members should encourage. Whereas, regarding the various challenges, the high level of competition in same nature of business is found major problem to them. Therefore, the business should be undertaken in new area with innovative ideas. Moreover, this study could be milestone for future researchers, policy makers, academician, owners and women entrepreneurs.