Growth and the Way Forward: a Study on Women Entrepreneurs of Kerala

Ruby S., Assistant Professor; Biju T., Professor

doi:10.21844/smsjei.v10i01.30005

Ruby S., Assistant Professor PG Dept. of Commerce, BJM Govt. College, Chavara, Kollam, Kerala, Affiliated to University of Kerala
Biju T., Professor Dept.of Commerce, School of Business Management & Legal Studies, University of Kerala, Thiruvananthapuram, Kerala

DOI: https://doi.org/10.21844/smsjei.v10i01.30005

Keywords: Women Entrepreneurship, Micro Enterprises, Rural Entrepreneurs, Development, Kerala

Abstract

The proliferation of microenterprises initiated by rural women has garnered significant attention as a
strategy for generating employment opportunities and alleviating poverty across India, with a particular
focus on the state of Kerala. In order to fulfil their objectives, it is imperative for microbusinesses led by
rural women, which are designed to alleviate poverty and generate employment opportunities, to sustain
themselves through the implementation of intelligent strategies. The present study represents a sincere
endeavour to elucidate the progression, significance of training, and prospects of rural micro enterprises
established by women in the state of Kerala. The objectives of this study are to gain a comprehensive
understanding of the present status and growth of women entrepreneurs in Kerala, to evaluate the
effectiveness of institutions that facilitate the advancement of women entrepreneurs in Kerala, and to project
the future potential of the female entrepreneurial community in Kerala. This descriptive study aims to
examine the evolution of women-owned businesses in Kerala prior to and during the process of
globalisation. Additionally, it seeks to explore the training needs and future growth prospects of these firms.
The present study is founded upon primary data collected from a sample of 420 registered women-owned
enterprises in Kerala. Additionally, secondary data has been sourced from various published materials, such
as journals, government publications, websites, and other relevant sources. The findings of the study
suggest that female entrepreneurs exhibit deficiencies in many managerial competencies that are crucial for
the achievement of organisational success. Hence, it is crucial that training programmes prioritise the
development of managerial capabilities to effectively operate entrepreneurial entities, enhance managerial
proficiency, and foster a sense of motivation towards attaining goals. The findings of this study are expected
to provide valuable insights for policymakers in formulating initiatives and policies aimed at fostering
industrial development within the state. Specifically, the study focuses on the role of women
entrepreneurship and the strategic orientation required for such development.