Founder Entrepreneurs's Negative Behaviour & Corporate Image of the Firm: A Case Study

Abhishek Kumar Dokania, Senior Research Fellow; Rambalak Yadav, Senior Research Fellow; Govind Swaroop Pathak, Professor

Abhishek Kumar Dokania, Senior Research Fellow Department of Management Studies, Indian School of Mines, Dhanbad (Jharkhand)
Rambalak Yadav, Senior Research Fellow Department of Management Studies, Indian School of Mines, Dhanbad (Jharkhand)
Govind Swaroop Pathak, Professor Department of Management Studies, Indian School of Mines, Dhanbad (Jharkhand)

Keywords: Entrepreneurs, Behaviour, Corporate Image

Abstract

The present study attempts to builds an insight on the relationship between the founder entrepreneur
behavior and corporate image. The image of the founder entrepreneur not only influences the attitude,
behavior and performances of employees and myriads of stakeholders. founder entrepreneur image is also
an important determinant of the organizational reputation which ultimately depicts the success or failure of
the organisation. Case study methodology has been adopted to conduct the study. Findings of the study show
the existence of significant relationship between the founder entrepreneur behavior and image of the
organization. Based on the findings of the study the implications and scope for further scope are discussed.