Sustainable Social Entrepreneurship through Innovation diffusing Traditional Knowledge with Innovation: Case Study of Pottery Art in India

Dr. Ambalika Sinha, Associate Professor; Divya Rai, Ph.D. Scholar

Dr. Ambalika Sinha, Associate Professor Department of Humanities and Social Science, Motilal Nehru National Institute of Technology, Allahabad
Divya Rai, Ph.D. Scholar Department of Humanities and Social Sciences, Motilal Nehru National Institute of Technology, Allahabad

Keywords: Pottery, Technological intervention, marketing intervention

Abstract

India a massive country in terms of employment conditions and majority of human resources are involved in
unorganized sectors but are more vulnerable in compare to other types of formal employment. Upliftment of
these sector will results in increased economic conditions of population as well as it will fetch for foreign
currency. This paper emphasizes on technological as well as marketing intervention in one of the art form
i.e. Pottery which is at verge of extinction. Slight modifications in these will pave a long better way for
development.