E-Retailing in India: For Sustainable Entrepreneurship Development

Abstract

With rapid growth of the Internet and Globalization of market, the Retail sector has become an increasingly
competitive & dynamic business environment. Business & Marketing activities are affected by the invent of
internet technologies & it has revolutionized Commerce, Retailing, Shopping & Advertising activities of
product & service. The formalization and growth of E-Retailing will play a pivotal role in bringing
sustainability and economic viability to many facets of the economy. This research paper is an attempt to
evaluate and highlight the potential E-Retailing holds and the role it can play in context of emerging Indian
consumers and economy. The author has also tried to explore the issues & challenges in the path of ERetailing
& the future perspective of E-Retailing in India.