Opportunity For Women Entrepreneurs To Encash Virtual World Through Web Based Advertising (wba)

Abstract

In India, there is no shortage of talented female social entrepreneurs. Women like Ela Bhatt, who in 1972
founded SEWA, the world's first and largest trade union for undocumented women workers. Hina Shah, [8]
founder of The International Centre for Entrepreneurship and Career Development (ICECD), has worked
for over 25 years on scaling micro, small, and medium size businesses across 21 states of India. Jeroo
Billmoria, founder of Childline India and Ashoka fellow since 1998, has become the case study example of
social entrepreneurship around the world. Akanksha Foundation founder and Teach for India CEO Shaheen
Mistri is leading her country through arguably the most complex and challenging learning ecosystems in the
world.[8] Padmaja Reddy and Chetna Gala Sinha have founded two of the major microfinance organizations
of India. Spandana and Mann Vikas Samajik Sanstha, while Neera Nundy, cofounder of Dasra, and
Aparajita Agarwal and Manju Reddy, cofounders of Intellecap, build and grow the social enterprise sector
through impact consulting. [8]
Women have captured the business market today and the basic reason for women adopting the
entrepreneurship as a profession is need for self determination, expectation for recognition career goal, self
satisfaction and best usage of leisure hours. Also the internet is helping the entrepreneurs with their home
business. Even the Google search engine is taking active steps in launching programs to help women
entrepreneurs. Further the data analysis shows the results are satisfactory at 0.05 % level of significance.
The objectives of study are found to be true i.e. women use internet and are aware of WBA. This awareness
helps them to implement this Web based advertising as a tool to develop/lead their enterprise.