A Study on Attitude of Graduating Students Towards Entrepreneurship With Special Reference to Dharmadam Panchayat, Kannur District, Kerala

Divya Karikkan, Assistant Professor; Nikhitha, Postgraduate Student

doi:10.21844/smsjei.v12i01.30003

Divya Karikkan, Assistant Professor Department of Economics, Kannur University, Dr. Janaki Ammal Campus, Palayad, Thalassery, Kannur, Kerala, India
Nikhitha, Postgraduate Student Department of Economics, Kannur University, Kerala, India

DOI: https://doi.org/10.21844/smsjei.v12i01.30003

Keywords: Student entrepreneurship, Entrepreneurial attitude, Start-ups, Higher education, Entrepreneurial ecosystem, Kerala

Abstract

Entrepreneurship has occurred as an imperative driver of economic growth, innovation, and employment
generation across the world. In developing economies like India, the promotion of entrepreneurship among
educated youth has become a critical strategy for addressing graduate unemployment and fostering
sustainable economic development. Universities and places that make policies are now forfeiting a aiding of
consideration to teaching people how to start their businesses and helping them with that. They want people
who finish college to generate occupations for others in its place of just looking for a job. In Kerala, where
high literacy and educational attainment coexist with relatively limited formal employment opportunities,
entrepreneurship offers a promising alternative career pathway.
This study examines the attitudes of graduating students toward entrepreneurship with special reference to
Dharmadam Panchayat in Kannur District, Kerala. The study aims to grasp students’ views on
entrepreneurship, their knowledge of government programs, their self-assurance in entrepreneurial
abilities, and the complications that preclude them from launching new businesses. The research utilizes
primary data gathered from 50 undergraduate and postgraduate students via a structured questionnaire
employing simple random sampling. Descriptive statistical methods were utilized to examine the responses.
The research says that schools and colleges need to do more to help students who want to start their business.
This means learning them roughly in what way to start a business giving those people to talk to who can give
them advice and telling them more about the programs the government has to help new businesses. If we do
these things more people who finish school will want to start their business and it will help Kerala have more
new and exciting businesses, which is what we need for a strong entrepreneurial ecosystem, in Kerala.