Agro Industry Entrepreneurship in India: Problems & Prospects

Abstract

In a country like India where more than 70% people are attached with agricultural activities, business
entrepreneurship of such activity is growing at creeping rate. In various years the contribution of agro
industry entrepreneurship is less than 5% (2012-13). The agro-industry entrepreneurs here refer to those
entrepreneurs who are engaged in performing any of the industrial activities like manufacturing new
product or processing the raw material either making finished or semi-finished products related to
agricultural produce, consumable directly or indirectly.Huge problem is faced by this sector from
independence. Men, money & material are seasonal & highly fluctuating. Inadequate power supply, lack of
government support, poor supply of raw material, finance logging, marketing inadequacy, managerial
imbalance, etc. are major problems faced. Need of present world is become free from the clutches of nature
dependency & become self reliance. Uses of advance technologies, financial support, easy transportation
facilities, adequate marketing policies, government support, etc. are necessary at various levels. Ethical
issues are also emerging huge problem for the entrepreneurs. They are unaware of such terms &befooled by
certain notorious officials. Skilled entrepreneurs are required with imperative knowledge of laws & social
atmosphere. Public participation in the campaign of government is also a need of present hour. Growth is
always backed by labor; hence emphasis on this area must be done.