Mass Media and Indian Society: An Analytical View of its Significances

Subir Sinha

Subir Sinha Lecturer, Dum Dum Motijheel College, West Bengal, India, [Affiliated to West Bengal State University]

Keywords: Mass media, Democracy, Advertisement, Crisis, Education, Health, Rural communication.

Abstract

The significance of mass media is vital for our modern society. In every sector it is proving its vitality and
significance. Mass media are highly necessary in Modern Corporate business for their growth and for the
development of economy. The importance of mass media in education sector, health sector and rural sector
are equally important and cannot be ignore. Mass media are the media that connect the entire society and
helping to established globalisation.